“People don’t buy into your product.
“They buy into your approach to
“solving their problem.”
This is the study of how we helped Ericsson step into the immature but promised world of mobile advertising. A market where nobody was listening and where they had no credibility.
This is the study of how we helped IT-consultancy company HiQ climb the value chain and be percieved as a business partner, rather than a technology supplier.